STL PILTES LAB

I was approached by the premiere classical pilates studio in St. Louis, MO, the STL Pilates Lab to effectively convey their core values and mission through captivating video storytelling. The goal was to create a compelling brand video and curate social content simultaneously.  With a two-day shoot, I maximized content production by optimizing a flexible shot list that catered to both the comprehensive brand story and bite-sized social media content. We applied the same approach when conducting interviews with the founders, two employees, and five clients, capturing their unique perspectives. This method allowed me to produce over 80 vertically formatted videos for the client to use on their social media accounts.